Rethinking Recruiting Marketing with James Whitelock on Pivot to First Episode 6

Rethinking Recruiting Marketing with James Whitelock on Pivot to First Episode 6

 After the Great Resignation, employers are rethinking their recruiting marketing strategies. More than ever before, candidates are looking for companies that align with their values and lifestyles.

Mike and James Tackle Recruiting Marketing

Employers are incentivized to build and maintain a good reputation through reviews on websites such as Glassdoor and Indeed. This poses the risk of hyper-focusing on appearances instead of spending time developing positive interactions with potential and current employees. 

How does a CEO diagnose what’s the problem when they find themselves adjusting hours and production to fit many unfilled positions in their workforce.

The truth of the matter is that it’s never just one problem. Still, to diagnose what is going on, CEOs have to look internally and understand what drives their workforce, what is making them stay or leave, and what their experience is like from the moment they apply through their engagement lifecycle with the company.

What can companies do to improve their “candidate flow” issues, and how can they get more qualified applicants?

Many processes, including how people apply for and search for jobs, have changed since the Covid-19 pandemic. Instead of simply posting jobs online and hoping for a great candidate to show up, companies should commit time and resources to engage great people where they are. Employers who create a relationship with candidates can be top of mind when an opportunity arises.

How do you tell a candidate flow problem vs. a time to offer problem?

90% of candidates still take the first job offer they get. Knowing that candidates are time-sensitive can help businesses plan ahead of a possible hiring problem. 

About James:

James is the Managing Director at Think In Circles, a sales and marketing growth agency, and an expert on Recruitment Marketing. He’s also the host of The Marketing Rules podcast. James hosted Mike about a year ago when they discussed AI and human-to-human conversations in the recruitment process.

Transformative Book in James’ business journey: Brand Sense by Martin Lindstrom because it’s the book that got him into marketing. It dives into how marketers and branders use the other senses available to get you to buy into their company. 

https://uk.linkedin.com/in/jameswhitelock

https://thinkincircles.com/

https://www.themarketingrules.com/ 

 

Learn more about Mike and PivotCX:

https://www.linkedin.com/in/indymike/ 

https://pivotcx.io

https://www.linkedin.com/in/indymike

Rosey on What the C Suite Needs to Know about recruiting in 2022

Rosey on What the C Suite Needs to Know about recruiting in 2022

 

Pivot to First explores topics and ideas with the goal of turning hiring into a competitive advantage. In this episode, Mike speaks with Rosey Nathan. In addition to being a podcaster extraordinaire based out of New Zealand, she is a Recruitment Partner with Customise Talent Group. You can also find her work as Career & Whole Human Mentor for Rosey on Recruitment and Career. She also has a varied background in Sales, Management, and recruiting in SaaS, FinTech, and other industries.

In this edition we explore:

  • What makes a happy workforce and what benefits does it bring to a company.
  • Explaining Employee Engagement in 3 words.
  • The recruiting hurdles employers are facing in the current market.
  • Some reasons why candidates’ counteroffers have increased up to 40%
  • How can candidates avoid pitfalls when looking for a new job.
  • Tips for happy recruiting in 2022
  • Fixing employers’ candidate flow problem via speed of engagement.
  • Rosey’s reading, movie, and TV recommendations.

Rosey Nathan on the web https://linktr.ee/roseyhercareer

Engage for Success Radio: Employee Engagement at PivotCX

Engage for Success Radio: Employee Engagement at PivotCX

PivotCX learned a huge lesson about business when COVID-19 hit and they lost 85% of their business in March 2020. What was the surviving 15%? It corresponded to clients using the software to engage job applicants with a live person, right after they applied. Consequently, they pivoted. They rebuilt their business on the proposition that every job applicant should get to talk to a live human, every time, within minutes of applying. 

Mike and his team spent most of 2020 building new software, and a new way to recruit that puts candidate engagement front and center. They built it by working closely with the interns doing live chat for the customers that stayed on board, and by listening carefully to their customers. 

In short the Pivot worked.

The new software launched in January  2021, and PivotCX grew 183% that year. 

So far this year, fueled by the great resignation, in January and February, they’ve already beat 2021.

But… growth creates new challenges, and employee engagement at PivotCX has become crucial. Now their team shifted to growth mode. This means that the company leaders challenge employees to “give their job away” every few weeks as they scale up. Making sure every team member knows what is going on, feels valued, and important is crucial. 

Mike is a serial entrepreneur and software developer with deep experience in HR Tech. He heads up product operations and product development for PivotCX. 

Host: Jo Dodds

Webinar: Reactivating Passive Candidates

Webinar: Reactivating Passive Candidates

Overview

Many employers are experiencing a labor shortage. The previously inexhaustible pools of active candidates have been drying up. Now is the time for many of them to tap into their reserves to reactivate passive candidates.

Mike and Ric will talk about tapping into employers’ hidden market of previous applicants and reactivating passive candidates. Life happens and  the timing might not have been right when they first applied, but right now could be the right time! Refresh your talent pipeline and spark new interest in your previous applicants to fill your current openings.

Our Moderators

Mike Seidle is a serial entrepreneur and software developer with deep experience in HR Tech. Mike heads up product operations and product development for PivotCX. He brings over 30 years of experience in marketing, software development, product and user experience design, and a proven track record of leading technology-driven teams.

Ric Basso has over 30 years of professional sales management experience, 13 of which have been in the HR Tech space as one of the first 50 employees at Monster.com. As Vice President of Business Development, Ric is a passionate sales and partnerships leader with the personal mission of bringing people together to advance their lives.

 

Spotlight Interview: Alex Murphy, CEO of Jobsync

Spotlight Interview: Alex Murphy, CEO of Jobsync

Overview

In this podcast episode, Mike interviews JobSync’s CEO, Alex Murphy as they delve into a few of Alex’s recruiting secrets to improve hiring success.  

Together they talk about the mission of Jobsync to get recruiters out of email and excel docs and get their applications directly into their ATS. Native Apply integration combines the best of the native apply experience on job boards together with the recruiters’ work process in the ATS database, creating a consistent and seamless recruiting process.

Alex Murphy is the CEO and Co-Founder of JobSync. Alex has been an entrepreneur in the recruiting space for the last twenty years having founded or co-founded multiple businesses including Job.com, WorkHarmony, A3 Staffing, Epic59, and oPub Media. In addition to founding companies, Alex previously worked with Beyond, now Nexxt, as their SVP of Business Development and Candidate Acquisition, growing the business to over 60 million users. Alex currently and has previously advised a number of businesses and organizations including TAtech, Jobiqo, FounderCorps, and CaddieNow.

If he weren’t working, Alex would spend as much time as possible skiing through the trees on the steepest mountains he can find.

 JobSync empowers Talent Acquisition professionals to get more quality candidates from their existing sourcing solutions by emulating the ATS application process directly on job sites, creating a seamless direct apply experience for the applicant, doubling their candidate volume.

To learn more about how JobSync can help improve the efficiency of your Talent Acquisition team visit www.jobsync.io/#contactus.